Faculty of Presenters
Considered one of the pioneers of professional services marketing, Bob has focused on marketing licensed professionals and their practices since 1980. The groundbreaking, award-winning campaigns his firm has developed have increased profitability and market share of cosmetic and full mouth dental groups, cardiology practices, plastic surgeons, diagnostic imaging centers, public accounting, architectural, construction, engineering and legal firms.
His firm publishes several oft-quoted national marketing effectiveness surveys that reveal the most efficient tactics professional practices use for business development. He lectures nationwide, writes for and is regularly quoted in leading industry publications about public relations, advertising, social marketing, media, ethics and business development. Bob and his team were asked to develop LVI Global’s national public education campaign for neuromuscular dentistry in 2003 and have implemented the campaign since.
He graduated from the University of Illinois, where he earned a bachelor’s of Science degree in Journalism in 1978. Before starting his firm, he was a newspaper reporter and editor for the New York Times Newspaper Group Lakeland Ledger in Florida, DonRey Media Vallejo Times-Herald in California, Scripps Howard Rocky Mountain News in Colorado, and a correspondent for Time Magazine and United Press International.
Online Dental CE Courses
LVI Global’s 2011 National Marketing Effectiveness Survey: What Works, What Doesn’t, How Much You Should Spend, The New Tactics That Bring in PatientsBob Weiss
Nationally-recognized marketing experts, who over the past 20 years have successfully marketed cosmetic, full mouth, cardiology, plastic sur