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Dentalbiopole - the first European private cluster in Dental Implantology

Live during the Dental Tribune Study Club C.E. Symposia at IDS in Cologne, Germany

Leila Borsali

, Release date: Tuesday, March 22, 2011, Expiration date: Saturday, March 22, 2014

recorded webinar

FREE COURSE

SPONSORING

The best time to invest in training is now

Drive Implants, newcomer in high tech and innovative dental Implants, based in Lyon France, Biom’Up, a young and very performing bone substitute conceiver in Lyon as well, and OBL PARIS, Research & Development company, specialist of ”Patient Matched Implants” implants and maxillary devices, have decided to join together their means to promote their products internationally through a specific structure, “Dentalbiopole”.

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Leila Borsali

E-mail: leila.borsali@ymail.com

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 INTERNATIONAL SALES MANAGER

A vast range of operational capacities together with excellent inter-personal skills and a love of managerial activities

Mother tongue: French / Russian / Arab / Spanish
Fluent : Italian / German / English

Professional Experience

International Sales Manager, from February  2009-

  • Definition and setting up of the company’s sales strategy
  • Creation of international network of distributors of dental products, client prospection and founding of partnerships plus negotiation of sole supplier contracts
  • Development of pricing policies and terms and conditions of Sale
  • Study of Sales forecasts and development of advertising and promotional campaigns in each country
  • Analysis of competitors’ business and development of the company’s market share
  • Supervision of Sales administration : setting of targets for sales teams, follow up of results, activity report writing for the Board of Directors
  • Leading and coordination of European Sales team activities
  • Organisation of exhibition stands for the presentation of products in different countries

Hotel Director, 2008-

  • Budget Management
  • Humane ressource management
  • Organisation and planning
  • Public Relation



INTERNATIONAL SALES MANAGER, MEDEX SAS, Nice, 2002 - 2008

Annual average turnover €600K. Volume of Client Portfolio: 20 distributors throughout Asia, Europe, Eastern Europe, The Middle East, Latin America and Africa

  • Definition and setting up of the company’s sales strategy
  • Creation of international network of distributors of dental products, client prospection and founding of partnerships plus negotiation of sole supplier contracts
  • Development of pricing policies and terms and conditions of Sale
  • Study of Sales forecasts and development of advertising and promotional campaigns in each country
  • Analysis of competitors’ business and development of the company’s market share
  • Supervision of Sales administration : setting of targets for sales teams, follow up of results, activity report writing for the Board of Directors
  • Leading and coordination of European Sales team activities
  • Organisation of exhibition stands for the presentation of products in different countries


DEPUTY MARKETING MANAGER FOR UNOPIU,
Viterbo, Italy, 2000 – 2002 Luxury Garden Furniture

  • Management of public relation activities with the press and media
  • Development and formalisation of annual marketing brief, (brand descriptions, communication supports and promotional programmes etc.)
  • Involvement in annual advertising budget management
  • Involvement in the writing of annual company book
  • Direct Sales on a part time basis during six months in order to increase product knowledge


Professional Experience (Continued)

TENDER MANAGER SOGES, Turin, Italy, 1999 - 2000

  • Writing of government project files for tenders to World-wide, European African and Asian Banks for example : Restructuration of S.I for the Ministry of Education in South Africa, etc. Development of work schedule, business plans finding of international professional experts and follow up of projects if necessary.


Manager of EUROPEAN FINANCING FOR THE ANS ASSOCIATION WHICH CONSISTED OF 30 TOWN COUNCILS IN SPAIN AND PORTUGAL Huelva, Spain, 1995 - 1999

  • Management of 10 to 20 person multi-disciplinary teams of experts
  • Preparation and writing of financial request files including the identification of European partners and lobbying of the European Commission in Brussels
  • Application of projects for example: INTEGRA, ADAPT, TERRA, etc., organisation and financial management of projects
  • Organisation, management of and participation in International Seminars


INTERNATIONAL AID DEPARTMENT MANAGER FOR THE COMMUNITY PROJECT  « Escuela de Empresas », ULOPA « Local Unity of Activities Promotion »,  Cartaya TOWN COUNCIL, SPAIN, 1993/1995

  • Deputy Director for the setting up of private collective companies and the follow up of these during the following 3 years.  This included accountancy, setting up of client network advertising and commercialisation
  • Project designer » for programmes geared to creating international relationships partnerships training and regional development
  • Junior Project Manager » : Organisation of training courses, selection of applicants and budget management of various projects and initiatives financed by the European Commission for example : Euroform, Adapt, Now, Horizon, etc.

Education History

  • Qualification awarded after 4 years of study at Medical School at the Pavlov Institute, Leningrad Russia, 1987/1991
  • German, « Angestellten Kammer » from Bremen Germany, 1992
  • Baccalauréat S.N. (equivalent « A Levels ») Algiers, 1987
  • Self Training in International Sales and Marketing, Italy and France 2000/2004
  • Specialisation in European Financial Management, Spain, 1993/1994

Miscellaneous

  • Mastery of Microsoft Office software on PC/MAC, internet
  • Hobbies: Literature, Piano, Sport
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